Eastlan Expands Its Reach: Adding Three Top 100 Markets
Eastlan Ratings is making waves in the radio industry by expanding its reach to three additional top 100 markets: Honolulu, Reno, and Tulsa. This move is set to revolutionize how these markets are measured and understood.
Honolulu's Pivot: A Strategic Move
Pacific Media Group President/CEO Chuck Bergson is taking a strategic approach to Honolulu's inclusion in the ratings. He believes that in a competitive radio market, it's crucial to re-invest savings from ratings to protect jobs. This decision showcases a forward-thinking strategy, ensuring the group's long-term sustainability.
Tulsa's Excitement: A New Partnership
Zollener Media Group President/General Manager Steve Hunter is thrilled about the addition of Tulsa to Eastlan's portfolio. He emphasizes the value of comprehensive audience measurement tools, stating, "We’re excited to team up with Eastlan to bring all stations into the fold, offering our advertisers a complete picture of the market."
A Clear Voice for Radio Operators
Eastlan President Mike Gould highlights a critical aspect of the radio industry's expectations. He states, "Radio operators nationwide are speaking with profound clarity. They demand reliable data that includes all stations, significant cost savings, and the flexibility to choose what they need. Redacting station performance doesn't help buyers make informed decisions, and it's time for a change."
This expansion marks a significant step forward in the radio industry, offering a more comprehensive and transparent approach to audience measurement. As Eastlan continues to adapt to the evolving needs of radio operators, it's poised to become an even more valuable partner in the industry.
